Ah! Conversion optimization is simple right? You test three-four versions of a page and analyze which works the best for you. However, what happens when you don’t get a lot of traffic on your website? Do you stick to the same plan? Yes you can, all you need to do is to tweak the approach a little.
Below are a few easy steps to make conversion rate optimization (CRO) work for your website. Have a look.
1. Research is Your Key Arsenal: CRO helps you explore your audience in depth and analyze their internet habits. And only a good research can help you determine all this. So the first step is to do some data mining and gather basic figures like web traffic, bounce rate etc. Besides, do a thorough run through of your website’s landing page. See if something needs upgradation or changes. Post that see what your competitors are up to. See what elements they are using which you may want to add to your site. Also check their conversion optimization strategy to build a base for yours.
2. Design will do the Trick: Design plays a key role in converting a visitor into customer. Conversion optimization is highly influenced by factors like background, color, page load speed, placement of call to action buttons, the text you use in it etc. If you couple these with the right CRO strategy you’ll decrease the shopping cart abandonment rate significantly. The formula is clear: even the slightest change on the website needs to be tested, evaluated and approved so that you can easily reach your desired audience.
3. Testing Seeks Proof: Conversion rates of your website can be hit even by the slightest of change. So whenever you find a negative result it is best to learn from that and move on to correct your wrong actions. You can use several tests to measure the changes impacting the conversion rate optimization. Two most commonly used methods are:
- Multivariate Testing: In this detailed test you create a some design options for certain elements on your landing page and then test how these elements interact with each other. You can divide the traffic equally to analyze visitors’ response to each option.
- A/B Split Testing: In A/B testing you create design options for the whole landing page. Then you divide the traffic between different options to see how each one is performing amongst the audience.
4. Deliver Reports: Once you’re done with the testing and you know which elements work for you and which don’t, you must create a report of your CRO strategy. This helps you in keeping record of the elements used and the improvement as a result of a particular strategy.
Traffic has no value without conversion. So start working on an apt conversion optimization strategy today to take your online business to new heights.