Openplay Achieves 30% Increase in User Engagement
About
The client is a prominent giant in the EdTech sector, empowering millions of aspirants through quality informational content Openplay is one of the biggest gaming companies that has made a significant impact in the online gaming industry. With over 100,000+ downloads, their Classic Rummy Application is a testament to their success. As a giant in the gaming industry, Openplay is committed to providing an exceptional gaming experience to their users.
As Openplay's popularity peaked, they hit a roadblock. Their rapid growth had outpaced their technical capabilities, leaving them with a massive technical debt that threatened to restrain innovation and hinder further expansion. They urgently needed a trusted partner to implement fresh expertise and augment their team, empowering them to overcome these roadblocks.for more than a decade. The organization needed resources to augment their existing team – to come in, fastrack their development and manage their operations.
Challenge
Openplay faced several challenges that impacted their application's performance and user experience. Some of the key problems they encountered were:
Difficulty to integrate Unity Support through Native Android, which limited their game's potential.
Outdated architecture hampered the application's speed and scalability.
Limited features that reduced customer engagement and retention.
Difficulty managing and updating their iOS application resulted in decreasing revenue.
These issues impacted not just on Openplay's income, but also on their reputation in the gaming industry. They needed a partner that could supply a team of competent individuals to collaborate closely with their in-house team to solve these obstacles.
Solution
Our team of three skilled professionals worked closely with Openplay's team to address the challenges they faced. We adopted a staff augmentation model, which allowed us to seamlessly integrate with their team and work collaboratively to deliver high-quality solutions. To address the technical challenges, we utilized the following technical approach and technologies:
Integrated Unity Support through Native Android to enhance the gaming experience.
Introduced Jetpack Compose to modernize the application's architecture and improve performance.
Developed features that allowed users to join multiple Rummy tables simultaneously, increasing user engagement.
Took over the iOS application and implemented new features to boost sales.
Business Impact
The collaboration resulted in significant improvements to Openplay's Classic Rummy Application, with the following business outcomes:
30%
increase in user engagement due to the introduction of multi-table support.
25%
boost in sales for the iOS application after the addition of new features.
40%
reduction in technical debt, allowing Openplay to focus on innovation and growth.
95%
improvement in application performance, resulting in higher user satisfaction and retention.
Our staff augmentation model allowed Openplay to scale their team quickly and efficiently, without the need for lengthy recruitment processes. Our collaboration resulted in significant business outcomes, solidifying our partnership and paving the way for future collaborations.