Accelerated Mobile Pages from Google is already set in the box. But are brands really that ready to take the catch and step forward to make it a part of their mobile content strategy?
So what exactly is AMP?
Accelerated Mobile Pages a.k.a AMP is basically a recently launched project, a global initiative, to offer a better and a faster mobile web experience. This Google initiative open source project seeks to tackle the slow loading time in mobile devices along with solving the high abandonment rate issue. Boasting a loading speed which can be about four times faster than a non-accelerated mobile page, AMP pages can also consume up to 10 times lesser mobile data with 4G as well as 3G networks.
How can it be helpful for planning a mobile content strategy?
Due to the increased speed and increased mobile visibility of the loading pages, AMP can be perfectly feasible for content marketers. Apart from the speed factor, this fresh new project can also help in boosting your search engine rankings. Now, it is important to understand that there exists a mutual relation between your site speed and of course, the conversion rate. Consider yourself as a visitor and you find a page getting loaded faster. What would you do? You would most probably subscribe to the respective list or would purchase a product. And the rest doesn’t need to be explained.
While planning for any kind of mobile content strategy, it is also important to take notice of tracking your users. Tracking basically helps you to understand certain user details like where your users came from, what did they view and the likes. With AMP, tracking your users and viewing your site’s performance becomes quite easier. This is because you can now get hold of analytical tools which are present in their respective places. It is here where you can actually study and analyze your respective AMP versions in a better way with more details. For popular website development companies, delivering multiple web services like DigiMantra Labs, this becomes primarily important as with its help, it can be easier to understand how many viewers are viewing the site and how many are leaving without making any further clicks.
To wrap it in a nutshell, AMP, with its bunch of light and fast features, is truly a dynamic step that not only help you to meet certain Google’s expectations but can also influence social media interactions, quite a lot. It definitely holds a promising future for almost every content marketer. Grab it and make the most of it now for getting a massive market via mobile devices.
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