For online marketer, Facebook can be understood as a gold mine of opportunity, as through Facebook, you get a chance to advertise your brand to specific people who are most interested in your product & services.
Latest one in Facebook feature set is Facebook Instant Articles, which lets publisher & marketers offer more compatible & interactive experiences to their readers.
What is Facebook Instant Articles?
By using Facebook Instant Articles, publishers/marketers can create a better experience for their readers (who can be your future customer too), as it lets them see entire article on their Facebook mobile App.
Earlier, when this tool was not available, no matter how much your website is responsive and optimized, readers were bound to wait for the site to load for reading your content. Facebook Instant Articles efficiently remove this problem as it allows marketers to publish articles that reflect look and feel of their brand in the most engaging & interactive manner.
About Facebook Instant Articles, Facebook says, “Facebook’s goal is to connect people to the stories, posts, videos or photos that matter most to them.” Company further adds, “Opening up Instant Articles will allow any publisher to tell great stories, that load quickly, to people all over the world. With Instant Articles, they can do this while retaining control over the experience, their ads and their data.”
What are the Benefits of Facebook Instant Article?
- Allows you to Publish Article from existing CMS: Facebook Instant Articles lets marketers publish article from their existing CMS, and additionally, different updates & corrections are captured automatically through RSS feeds.
- Easy to Use for Publishers, & offers great reading-experience to readers: Publishers can quite easily publish their articles as it doesn’t have any tools to learn, while readers will instantly get interactive reading experience.
- Enhances Aesthetics of Articles by Offering Faster Visual Display of Content: Instant Articles provide visual display (photos, videos, maps, etc.) which is ten times faster than regular mobile articles.
- Establishes your Brand by Expanding Content to More People: It provides sharing to seamless platforms, which is well supported by interactive reading experiences, that aid in establishing your brand.