Facebook is one of the most widely used social media platforms in the world. It can make your business reach a level you wouldn’t have imagined. Thanks to Facebook Ads. But, to do that, you need to know the what, when and how, of it.
Does not matter if you are a restaurant owner, retailer, blogger or anything else, you can promote your page or website easily using Facebook ads. Facebook has a huge database of people from around the world. It allows you to target your audience and make your business grow.
What is “Facebook Ads”?
First things first, Facebook ads is an advertising feature provided by Facebook. It enables people to drive more traffic to their page or website. These are typically the ads that you see on your wall or on the right-hand side panel of your Facebook page.
You can create ads and manage them via Facebook Ads Manager in your admin panel. Yes, it is as easy as it sounds.
Why Use Facebook Ads?
Every advertising campaign has an objective. Likewise, you have to have an objective for Facebook advertising as well. There are five objectives broadly, for using this advertising feature of Facebook.
To get more likes
The more likes you have, the more is your reach in social media. There are Facebook ads that specifically target more likes on your page. For example: you might want to create an ad that says, “Like the page for more updates”.
To increase the engagement on any of your Facebook posts
If suppose you have run a campaign post and you want more people to get engaged than just the organic ones, you can easily do that. For example, a post from shopify.com, which let’s the customers win 6 months of its services, have a look: https://www.facebook.com/shopify/app/342569212574234/
Similar kind of posts need more engagement for which, you can make use of Facebook ads.
To get more clicks on your website
Link your page to your website. You can run a carousel ad to attract more clicks on your website. This is specifically useful for informational websites.
Another way you can get more traffic through Facebook on your website is by sharing your blog posts. Have a look at a blog post by digimantralabs.com about influencer marketing,
Influence Marketing: Conversion Oriented Marketing that Influences Customers to Buy
This is also shared on their Facebook page https://www.facebook.com/digimantra as a post. Clicking on the post directs the traffic to the website. You can promote such posts as well, via Facebook Ads.
To increase the conversion on your website
You can run promotional offers in ads, which will attract more people to buy your products from your website. Promotional offers that are festival based, like for Diwali, “Get 20% OFF on Diwali Collection, Promo Code: XXXXX”.
This will increase the reach of your promotions on Facebook with the help of Facebook Ads.
If you have an app, create awareness and offers for app installments. It is easy and quick. Many of the brands have 5% OFF on their Apps like Cleartrip.com, Makemytrip.com, etc.
How to Use Facebook Ads?
To use Facebook ads is not a rocket science. You have to make a business page on Facebook that is linked to your individual profile. After this, easily create an ad by clicking “create ads” in the admin panel.
Here, you can target your audience via demographics and psychographics. Select the age, languages, gender, country you want to target. If you are a localized business, you can even target a particular zip-code.
Target the psychographics with entering “Interests and Categories” to your ads. Next is targeting connections. If you are a startup, better is to keep this option as “All”.
You can go ahead with either the ads that appear in the news feed or on the right side panel of the page. Make sure the ad size is proper and the image you are using is clear and attractive.
It is advisable to have click bait ad titles that can catch the eyes. You may also want to add a call to action in these ads like “Learn More”, “Shop Now”, “Subscribe”, etc.
With Facebook Ads, you can manage and analyze every ad campaign. The budget is pre-set in the ads, but you can always change it according to your needs. This feature is actually a boon to social media marketing.