According to a research estimate, more than 60% of total digital media time was accounted for by use of smart phones and tablets which means mobile searches are any day more preferred than the desktop computers. Earlier this year, online retailing giants like Amazon, Target etc. reported that during peak shopping seasons, the websites received more than 60% traffic from mobile users.
Keeping up with this trend, Google has come up with a tweak to its traditional search algorithm which would be more favorable for mobile searchers known to be Mobilegeddon. That is, the mobile friendly websites with clear texts, optimized sizes to fit the smartphone/tablet screens and with easily clickable links would find themselves go higher in search engine rankings while those that are not mobile compatible would experience a fall.
A gentler initiative was also rolled out by Google in the year 2013 which labeled sites optimized for mobiles as “mobile friendly” in their results making it easier for the users. The change though is not expected to affect searches from tablet or desktop computers. Google warned websites of these changes almost two months ago and also established a testing tool “mobile friendly test” to determine if a particular website is mobile friendly which is available here Mobile Friendly Test Tool.
For mobile friendly sites there’s nothing to worry about but for those who are not, here’s what can be done:
§ To get ready for the changes, the websites must primarily concentrate on Zoom-free viewing and readability, optimizing screen resolution to fit the phone, large and easily clickable links.
§ In addition, page load time and easy downloadable contents especially when it comes to mobile is very important.
§ A separate hosted mobile version of your website can also be created.
§ Ensure visibility of the site to Google mobile bots.
§ Apart from the home page, check friendliness of every page to ensure complete optimization.