“Guess what? Whether you need help with a homework assignment, want to learn more about a particular topic, or just want to have a conversation, I am here to assist you to the best of my abilities.” 

How familiar does this prompt sound?

Hello! I am ChatGPT, a large language model created by OpenAI…….. ask me anything!

Similarly, every process will soon be fully automated with high speed and reliability thanks to AI.  

AI is everywhere. 

From healthcare to coding, programming, banking, auto-testing, transportation, automated solution creation, augmented analytics, education and more — it has seized every market niche possible. And almost every major company nowadays is using AI for digital transformation.  

The global artificial intelligence (AI) market size was estimated at US$ 119.78 billion in 2022 and it is expected to hit US$ 1,591.03 billion by 2030 with a registered CAGR of 38.1% from 2022 to 2030.
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Defining AI in Relation to Digital Transformation

AI-powered digital transformation processes can react to new information or unexpected changes. That’s the catch. 

Unrestricted by predetermined outputs.
Adapts to new situations and circumstances and generate outputs that are contextually appropriate. 

AI algorithms learn from success and failure.
As the AI algorithm processes more and more data, it learns from its successes and failures and adjusts its approach accordingly. 

Capable of self-correction.
As they learn from their successes and failures, they can identify and correct errors in their own approach. 

Analyse data to detect incoming challenges before they occur.
By detecting patterns and trends, AI can provide early warning signals and enable proactive measures to be taken to prevent or mitigate potential issues before they occur. 

AI is best utilized when trying to overcome challenges not defined by present rules.  

Without AI, there is a low probability of utilizing information gathered from different stages of the product lifecycle to enhance efficiency and minimize breakdowns.  

Moreover, organizations that do not actively pursuing AI for their digital transformation will eventually be left behind as digital laggards. 

A 2021 study from PwC found 86% of its respondents identified AI as a mainstream technology, whereas 33% have already started implementing limited AI use cases. 

Data is the key to understanding why AI matters to digital transformation. 

In today’s world, data is the most precious resource. Thanks to the rapid progress of digital transformation, the availability of affordable devices and internet connectivity, and the hybrid way of living, data is now abundant and invaluable. But it’s not just the sheer volume of data that matters – its value is also growing in importance.  

Artificial Intelligence (AI) has the incredible ability to analyse vast amounts of data, and then make accurate predictions based on that data. As AI continues to learn and improve from the data, its results become more and more accurate. 

We are in the Digital Age 


“There is no alternative to digital transformation. Visionary companies will carve out new strategic options for themselves — those that don’t adapt, will fail.”  

— Jeff Bezos, Amazon 

The digital economy is building ecosystems, creating space for competition, and reshaping interactions in the value chains. Transformative and cutting-edge technologies are making their presence felt at exponential speed — ushering in the change businesses need to not only survive but thrive. 

By transforming the way, they manage people, things, processes, and data, and using that, companies can make informed decisions that optimize operations, reduce costs, and embrace new business models to support customer growth.  

To meet the evolving needs of their customers, companies must evolve themselves, connecting the dots of the customer journey through workflow automation and advanced processing in ways previously impossible. 

Re-inventing the Value Chain 

The use of software in digital transformation can completely change the way a business operates, and a successful transformation requires a focus on incremental, cost-effective, and sustainable outcomes, such as new products and improved processes.  

To start the transformation process, businesses must first envision the customer experience they want to provide, which involves analysing the market and technological trends to anticipate changing customer needs and opportunities for disruption.  

From there, businesses must determine how to transform their infrastructure, product development, operations, and workflows to meet these requirements and ultimately bring the customer experience to life.  

By taking a customer-driven, digital-first approach that incorporates AI, automation, hybrid cloud, and other digital technologies, businesses can leverage data and improve workflows, decision-making, and responsiveness to market disruptions, ultimately creating new business opportunities and changing customer expectations.

“To AI” or “not to AI”—Not an option anymore. 

“Anything that could give rise to smarter-than-human intelligence — in the form of Artificial Intelligence, brain-computer interfaces, or neuroscience-based human intelligence enhancement — wins hands down beyond contest as doing the most to change the world. Nothing else is even in the same league.” 

— Eliezer Yudkowsky

According to a study by Infosys, 98% of the organizations that use AI powered digital transformation on average generate 15% additional revenue.  

Artificial intelligence (AI) technologies have a significant impact on digital transformation by enabling organizations to automate business processes, gain insights from data, and improve decision-making.  

Here are some examples of AI technologies that can be used for digital transformation:

1. Machine learning:  

ML enables computer systems to learn from data and improve over time without being explicitly programmed. For example, it helps organizations build predictive models to help forecast demand, optimize pricing, and improve supply chain management. It helps improve efficiency and reduce errors by automating manual processes such as data entry and document processing. 

2. Natural language processing:  

NLP helps computers to understand and interpret human language, enabling applications such as chatbots and virtual assistants to interact with customers. For example, a bank may use an NLP-powered chatbot to answer customer queries and resolve issues in real-time, improving customer satisfaction and reducing support costs. NLP can also be used to analyse customer feedback and sentiment, providing valuable insights into customer preferences and needs. 

3. Computer vision:  

Computer vision enables machines to interpret and understand visual information, enabling applications such as image recognition and object detection. For example, a retailer may use computer vision to analyse customer behaviour in-store, optimizing store layout and product placement. Computer vision can also be used in quality control processes to identify defects and anomalies in manufacturing processes, reducing waste and improving efficiency. 

4. Robotic process automation:  

RPA empowers organizations to automate repetitive and rule-based tasks, such as data entry and invoice processing. For example, a healthcare provider may use RPA to automate insurance claims processing, reducing errors and improving efficiency. RPA can also be used to automate IT tasks such as software deployment and system monitoring, freeing up staff to focus on more strategic activities. 

5. Intelligent agents:  

Intelligent agents are AI-powered software programs that can perform tasks on behalf of humans. For example, a financial institution may use intelligent agents to monitor and analyze financial markets, providing insights into investment opportunities and risks. Intelligent agents can also be used to automate customer service interactions, improving response times and reducing support costs. 

By leveraging these technologies, organizations can become more efficient, reduce costs, and gain a competitive advantage. With the advent of AI, digital transformation has become a reality for many organizations, enabling them to automate processes, streamline operations, and deliver better customer experiences.

Benefits of Digital Transformation

Here are some of the benefits of AI in digital transformation: 

1. Understanding Employee’s Needs and Satisfaction 

Accurate buyer personas and audience discovery is the key to a solid business foundation.
With AI, organizations can collect and analyse vast amounts of data to gain insights into their members’ needs and preferences. This helps them tailor their offerings to meet the unique needs of each member, thereby increasing member satisfaction and loyalty.

2. Profitable Growth:  

AI can help organizations identify new business opportunities, predict market trends, and optimize pricing and promotion strategies. This helps them grow their revenue and profitability. It allows businesses to detect weak areas to generate accurate predictions about prospects, competitors, and market trends.

3. Effective Decision-Making:  

AI-powered analytics can provide organizations with real-time insights into their operations, enabling them to make data-driven decisions quickly and accurately. This helps them respond to market changes and optimize their operations for maximum efficiency.

4. Improved Productivity:  

AI will continue to drive automation across various business functions, freeing up staff to focus on more complex and strategic activities. This will help organizations achieve greater efficiency, productivity, and cost savings.

5. Exceptional Customer Service:  

AI-powered chatbots and virtual assistants can provide 24/7 customer support, enabling organizations to deliver exceptional customer service even outside of regular business hours.

6. Enhanced Employee Experience:  

AI can help organizations personalize their offerings to each member, providing a more engaging and rewarding experience. This can help attract and retain members, increasing overall satisfaction and loyalty.

7. Increased Employee Trust and Loyalty:  

AI can help organizations identify and prevent fraud, protecting members’ assets and building trust in the organization. This can increase member loyalty and retention.

8. Personalized Skill Training:  

AI can analyse individual members’ learning patterns and preferences, enabling organizations to deliver personalized training and education programs. This can improve member’s skills and knowledge, increasing their engagement and satisfaction. 

By leveraging AI-powered tools and platforms, organizations can improve efficiency, increase revenue, and deliver exceptional customer experiences, enhancing member satisfaction and loyalty. 


Let’s talk about Experiences 


AI (Artificial Intelligence) has become an essential tool for companies looking to undergo digital transformation. Here are some examples of how AI is transforming businesses: 

1. Amazon:  

Amazon uses AI in many areas, including logistics, supply chain management, customer service, and more. For example, they use AI algorithms to optimize their warehouse operations, predict demand for products, and even suggest products to customers based on their purchase history.

2. Walmart:  

Walmart has used AI to transform its supply chain operations. They have developed a system called Eden, which uses AI algorithms to manage their inventory, predict demand for products, and optimize their shipping and logistics operations.

3. JP Morgan Chase:  

JP Morgan Chase has used AI to transform their financial operations. They have developed a system called COiN, which uses machine learning algorithms to extract important information from legal documents, reducing the time and effort required for legal teams to review and process documents.

4. Google:  

Google has used AI to transform their search algorithms, making them more personalized and effective. They use machine learning algorithms to analyse search data and provide more relevant search results to users.

5. Airbnb:  

Airbnb has used AI to transform its platform, providing personalized recommendations to users and improving the overall user experience. They use machine learning algorithms to analyse user data, such as search history and booking patterns, to suggest relevant listings to users.

Overall, AI has become an essential tool for companies looking to undergo digital transformation strategies, allowing them to optimize their operations, improve customer experiences, and drive growth and profitability. 



IDC predicts that global expenditure on AI will reach $77.6 billion by 2022 as more and more businesses strive to gain a competitive edge using emerging technology. Utilizing AI is crucial for organizations to adapt to the digital revolution and stay ahead of the competition. 

A customer-centric approach is essential for any successful digital transformation strategy. Failing to consider the consumer in the transformation process can lead to significant risks. With the help of AI, companies can gain valuable insights and enhance customer engagement through every interaction, thus providing more value to their customers. 

AI has the potential to guide businesses during their digital transformation journey by providing useful capabilities and insights. To increase the likelihood of success, it’s crucial to integrate AI into the core of the transformation process.